AdNation Middle East

My AdNation

Weekly Newsletter

Polls

Will regional PR be rid of Ad Value Equivalence measures any time soon?

	Yes, they're on the way out already.
	No, clients still demand them.
	No, and why would we want to, they're great!

Top Story

Abu Dhabi Media Summit: “The Marketers’ Dilemma”

Apparently not “How do I sleep at nights?” but “Building global brands in a fragmenting media world.”

Latest Stories View All

The future of television

According to the panel at the Abu Dhabi Media Summit, anyway.

Fox and twofour54 announce collaboration

On the day Rupert Murdoch arrives in Abu Dhabi. Who’d’ve thunk it?

Water pitchers

Masafi creative account up for grabs.

Advertising News View All

What’s goin' on

The latest on this year’s Lynx programme.

Hohmann heads to Cannes

Memac Ogilvy’s regional creative director to sit on this year’s Cannes Lions Press jury.

IAA launches workshop series

UAE chapter says young professionals don't don't need no education.

Branding & Design View All

BURN gets bigger. Not necessarily better

Coke’s energy drink relaunches with bigger cans and underwhelming world record.

A nice cup of tea and a lie down

Alokozay’s rebranding should brighten your day.

Why the iPad satisfies no-one

COMMENT: Apple’s iPad is coming to the UAE, but without content risks turning into an iDud.

PR News View All

DIFF blows own trumpet

World says WTF?

Down with the kids

ASDA’A Burson-Marsteller releases second Arab Youth Survey.

Ketchum and TBWA\Raad tie the knot

Agencies set up Ketchum Raad Middle East JV after years of working as exclusive affiliates.

Media News View All

Senior editorial exits at The National

That tap-tap-tapping noise would be the sound of a thousand journos embellishing their CVs.

ADMC wins F1 broadcast rights

More cash splashed on sporting events by Abu Dhabi Media Company.

And then there were three

Yahsat breaks the UAE’s telecoms duopoly. Agencies rejoice.

Global Trends View All

Clambering over the barriers to purchase

COMMENT: Marketers need to change how they get to consumers, says Saatchi X boss Richard Nicoll.

Kraft goes for fastest u-turn ever with iSnack 2.0

Four days to disaster for Vegemite’s new ~~iSnack~~ iCrap 2.0.

How to make a viral winner: Nekkid girlies

GLOBAL: Viral video exploits male weaknesses for success to promote... Guitar Hero? Who cares?

Editor's Pick

Client-tastic: AdNation's latest run of client-focused wonderfulness:

GM: Mocking the competition
AXA: Make your own numbers
LG: The old way is dead
Nokia: Let's experiment

Industry Gossip

Rugby 7s suffers Stalinist purge by Dubai Eye programming director

In, out, shake it all about at Ogilvy

I’ve got to get away... for 3 months. KSA ed leaves staff in the lurch

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Citizens View All


	Sasha Martens Recruiter/ Headhunter Sasha the Mensch


	Sonja Jelley Office ME - Account Manager Turret ME


	Vineetha Menon Assistant Editor ITP

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Latest Comments

Bigger and Better! Believe ME! - BURN gets bigger. Not necessarily better - by Shadi Braish - Mar/09/2010

This info seems out-dated, the pitch was finalized and the results are out!!!! - Water pitchers - by Shadi Braish - Mar/09/2010

It is going to be a fierce battle between agencies to win this account considering the insane... - And then there were three - by Imad Rihan - Mar/02/2010

Congratulations, blue-eyed boy. - Nassib Boueri takes on Intermarkets - by Mathew Jacob - Feb/23/2010

Thanks Eliot, for the coverage! I just thought I would take this opportunity to address some of... - Social media goes under the microscope - by Mohamed Elzubeir - Feb/17/2010