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Will regional PR be rid of Ad Value Equivalence measures any time soon?
 

Top Story

Nassib Boueri takes on Intermarkets(Updated!)

Wunderman boss adds Intermarkets CEO role to portfolio, replacing Nadim Sfeir at the agency.

Latest Stories View All
Leo and JWT sparkle at MENA Cristals

Last hurrah for 2009 awards cycle sees Leo Burnett and JWT triumphant in smaller field of entrants.

Flack attack: region’s PRs in a spin

Uninvited journos, rude demands by email and an existential crisis see PRs in a tizzy.

ADMC to stream Premier League online

Abu Dhabi broadcaster plans high-tech delivery for football, but risks pissing off the punters, and its advertisers.

Advertising News View All
Lynx jurors saddle up

Awards show releases full jury lists, as clock ticks towards the fourth annual Dubai Lynx.

The online tipping point? Why not...

Major digital growth in 2010? “No reason why not,” says still-cautious Yahoo/Maktoob boss Ahmed Nassef.

OMD Morocco wins McDonald's

Fast food giant supersizes global OMD relationship after two-way pitch.

Branding & Design View All
Why the iPad satisfies no-one

COMMENT: Apple’s iPad is coming to the UAE, but without content risks turning into an iDud.

99 kinds of awesome

TEDx Dubai: Naif Al Mutawa, creator of The 99, tells the unlikely story of its genesis.

.arab domains in the works

Arab League committee plans to unleash new Arabic and Latin .arab top-level-domains. Get ready, people.

PR News View All
Turjuman brings PR Academy courses to UAE

Regional media consultancy signs deal with UK-based PR training firm to whip flacks into shape.

Emirates NBD hits up Asda'a for PR

Merged megabank signs with Asda’a Burson-Marsteller, replacing previous incumbent Capital MS&L.

'Dubaipocalypse' media panic boosts hotel enquiries

“No such thing as bad publicity” proved right as press hysteria gives Dubai hoteliers a boost.

Media News View All
Google gears up Middle East lobbying machine

Googleplex looks to influence regional law-makers; should we be flattered... or scared?

OSN goes live, starts anti-piracy box rollout

Newly-rebranded pay-TV provider goes on piracy offensive, luring subscribers with new HD-ready boxes.

Alf Alf bags Saudi FM licence for $20m

Four more licences up for grabs for moneybags, as FM ad rates are on the up-and-up.

Global Trends View All
Kraft goes for fastest u-turn ever with iSnack 2.0

Four days to disaster for Vegemite’s new iSnack iCrap 2.0.

How to make a viral winner: Nekkid girlies

GLOBAL: Viral video exploits male weaknesses for success to promote... Guitar Hero? Who cares?

Anubis gets foul-mouthed competition

GLOBAL: New ad plagiarism blog Copyc**ts ups the swearie quotient, outs bad creatives.

Editor's Pick

Client-tastic: AdNation's latest run of client-focused wonderfulness:

GM targets the Japanese... GM: Mocking the competition
AXA: Make your own numbers
LG: The old way is dead
Nokia: Let's experiment

 

Citizens View All
Sathya Mithra Ashok
Editor
ITP
Magesh Srinivasan
Regional Marketing Manager
Sony Professional
Verity Mace
Planning Manager
OMD Digital

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Latest Comments

if the country were to circumvent or even permanently squash some of these problems??!... - Saudi media city plans touted - by Bahaa Hamadi - Jan/27/2010
This merge is one of the best steps taken by Pay TV in the middle east and I am sure all clients... - Showbit signs off on rebrand - by Shadi Braish - Jan/20/2010
I like Ed's humour and routine, extreme sarcasm included. Learned a lot from him by default. - Ashkar quits Saatchi - by Mathew Jacob - Jan/14/2010
OOH, press/print, radio, TV, Satellite, DTH, Trade Media, Online, all different... - Media Week staff quit - by Mathew Jacob - Jan/14/2010
No takers? Ok, arrogance is always preceded by extreme humility or a lack of determination to pump... - Media Week staff quit - by Mathew Jacob - Jan/14/2010

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