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Will regional PR be rid of Ad Value Equivalence measures any time soon?
 
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Random News

Palladium opens... finally

Dubai’s new venue debuts with What’s On awards, and no mention of huge delay, no siree.

Authorities pull plug on Jeddah Film Festival

Rotana-sponsored festival canned at last minute with little explanation. More Saudi politics?

Montblanc ups budgets 20%

Luxury goods firm says steady as she goes, presses on with planned expansion in the region.

'Focus on quality', say Brand Union bosses

Now is the time to look at quality and focus of offerings, say The Brand Union’s Simon Bolton and Hermann Behrens, as agency opens its swanky new Dubai office.

Bizarre LG Vibration Game Takes Sweden By Storm

“Phone Racing”, a new mobile phone craze, is sweeping Sweden. It’s pretty stupid.

Omnicom fingers content as Next Big Thing

OMG pushes branded content at Media Innovations Forum, but still limited evidence of regional adoption.

Award-winning work funded by s**t, says Ed Jones

Award-winning regional work bears little relation to real advertising, and is being funded by “s**t”, according to regional Saatchi creative director Ed Jones.

Animal-headed humans say: get an extractor

Faber shows the benefits of having an extractor fan – your head won’t turn into a chicken.

2 + 2 = Four (Communications)

The Power Of The Internet strikes as dots join for revealing conclusions...

AT&T ads get spoofed in vicious parody

Advertisers should always be prepared for ads to be hacked to bits, like Vinnie in this parody.

Lynx extends deadline again

Final FINAL deadline to submit entries is now 26 February. Go on – get cracking!

Those wacky PRs and their laugh-a-minute press releases

It’s Thursday lunchtime, we’re bored, and the story about Yemen burning daily papers isn’t setting us alight [cymbal crash]. So we thought we’d revert to that age-old standby...

 

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