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Home  Top Stories Print's not dead
Written by AdNation Editor, Tuesday, 29 June 2010
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 Media agency OMD held the third edition of OMD Predicts in Dubai yesterday, and there was some good news for print publishers for once.
Wired magazine's media editor, Peter Kirwan, suggested in his speech that talk of 'the death of the newspaper' has been somewhat exaggerated, with such predictions based mainly on the US market and failing to take into account the differing speed of change in other markets.
Kirwan pointed out that in the UK, News Corporation has spent hundreds of millions of pounds over the last few years upgrading its printing presses, something it was unlikely to do if it didn't see a profitable future for its newspapers for at least a few decades.
In the Middle East, certainly, newspapers still look to have a healthy future, both in terms of readership and ad sales.
While shifting purely to online remains an attractive proposition for publishers - as overheads and start-up fees are a lot lower - there is still a huge question mark over how to make consumers pay for online content, Kirwan said.
While there's little doubt that digital media is the future, that future may be much further away than we think.
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