|
A team of two from Fortune Promoseven Abu Dhabi picked up Gold at last week’s Young Lions
competition in Dubai, which will see the pair travel to Cannes to compete in the main Young Lions event.
Copywriter Muhammad Ali and art director Bilal Kerbaj beat off more than 20 teams from other agencies to take Gold with a margin of 20 points over the competition, for their work on the Make-A-Wish Foundation, a children’s charity. Apparently the pair were inspired by the “healing power of fulfilling wishes, and the strength, joy and positivity it fosters”. Which is nice.
“We focused on a human-centred approach to highlight the reality and emotionality of the foundation’s efforts. The winning approach focused on strength, joy and healing by way of fulfilling a sick child’s wish to box with Mike Tyson,” said one of the pair (who exactly is unidentified) in a press release.
Picking up Silver was a team from Euro RSCG Promopub, made up of Tim Sy Vadhani and Omar Bitar, while AGA Dubai's duo of Carlos Khoury and Toby Charles Gomez walked off with Bronze.
The Gold-winning pair pick up a bunch of nice software from Adobe – which will remove the inconvenience of having to download it from The Pirate Bay. Not that they would, of course.
And of course, competition sponsor Motivate will now fly the FP7 pair off to Cannes next month, where they’re bound to have a whizzy jolly time, and will attempt to repeat the success they had in Dubai.
We just hope that no-one there is indiscreet enough to mention... you know... that thing? With the stuff? You know... the whole...
Oh, look it up on Google or something.
|
