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Home  News Fox and twofour54 announce collaboration
Fox and twofour54 announce collaboration |
Written by AdNation Editor, Tuesday, 09 March 2010
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 Fox International Channels (FIC) – owned by Rupert Murdoch’s News Corporation – and Abu Dhabi’s media free zone twofour54 yesterday announced a “strategic partnership” which, to start with, will focus on three projects.
First, FIC’s global online advertising network business, .FOX, will headquarter its Middle East operations in Abu Dhabi and in co-operation with twofour54. In addition, documentary filmmaking company NHNZ, a division of FIC, will establish a production office in Abu Dhabi in co-operation with twofour54, and the two will collaborate on the production of a HD and 3D documentary. And finally, FIC will move operations for some of its Middle East targeted satellite channels from Hong Kong and other locations to a new centralized location at the twofour54 broadcasting facility in Abu Dhabi.
The news of yet another impressive scoop for Abu Dhabi’s growing media empire.
came on the eve of the inaugural Abu Dhabi Media Summit, at which Rupert Murdoch is giving a keynote speech today.
Ward Platt, president of Fox International Channels, Asia Pacific and Middle East, says in the press release, “twofour54 has established itself at the forefront of the region’s leading providers of media and entertainment services and it is actively helping to establish Abu Dhabi as a regional media hub. We are thrilled to have partnered with such an impressive home-grown regional media player. As we seek to play our part in the ongoing development of the UAE’s capital as a media centre for the Middle East our relationship with twofour54 will be a fundamental advantage.”
Tony Orsten, twofour54 CEO, is quoted as saying, “The world’s media industry is increasingly focusing on the MENA region. This announcement reinforces our vision, which is to establish Abu Dhabi as a regional centre of excellence for the Arabic media industry, and adds to the media ecosystem we have created. We are excited about partnering with FIC in their efforts to build their globally admired brands, launch innovative media solutions and enhance the level of factual content production within the region.”
To be fair, it’s probably slightly more exciting for him than it is for the rest of us.
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