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Home  Top Stories Cannes: More winners
Written by AdNation Editor, Wednesday, 23 June 2010
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 Three more Cannes categories were awarded last night. It seems Radio has had a bad year all over the world - none of the entries was deemed worthy of a Grand Prix - with only Euro RSCG Worldwide New York's ads for Dos Equis judged to have earned Gold. Nice to know it's not just the Middle East that can't do good radio advertising.
In Outdoor, meanwhile, the jury wasn't able to pick just a single winner, passing out two Grands Prix. One to New York-based Anomaly for its edgy, but dumb, "Be Stupid" campaign
for Diesel, and one to Del Campo/NAZCA Saatchi & Saatchi, Buenos Aires, for its ambient work
for Andes Beer, which saw a physical "transporter" visiting bars throughout the Mendoza region of Argentina. When patrons stepped into the transporter, the noise of the bar was cancelled out and replaced by ambient noise of your choosing, making that tricky "I'm still in the office, dear" phone call to your better half that much easier to pull off.
The Media jury kept it traditional, awarding just the one Grand Prix to Leo Burnett, Sydney for its "Eos Photochains" for Canon, which involved using social media to build a "chain" of images taken by different photographers, each inspired by a detail from the previous image.
Jury president Laura Desmond, global CEO of Starcom MediaVest Group, told Advertising Age, "It starts from a simple human insight - people are interested in photography and not ... technology, and they're interested in inspiration. It was a terrific way of connecting people to people and inspiring them to share. I loved that the photographs themselves become the medium, that fueled even more interaction. It's the heart of what social media should be. And it strategically all held together."
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