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Home  Top Stories Cannes: A good day for the Middle East
Cannes: A good day for the Middle East |
Written by AdNation Editor, Thursday, 24 June 2010
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 It was a good day for the region at Cannes yesterday, with Middle East agencies picking up five Press lions and one Cyber.
Y&R Dubai again led the way, with a Silver Lion for its Neenah Paper
campaign, and two Bronze awards for its "Wolves" ad for Harvey Nichols.
Cairo-based indie Elephant grabbed a Bronze Lion for its Lika Gum
campaign, which won the Lynx Grand Prix in March, while TBWA\RAAD also won Bronze for its campaign for The Fridge.
Memac Ogilvy & Mather got in on the act in Cyber, with a Bronze Lion for its IKEA ad, "Resize-A-Room".
It wasn't such a good day for the Cannes organisers,though, with an embarrassing reversal of the Press Grand Prix award. Originally, the prize went to Ogilvy Mexico for its Mattel Scrabble campaign. Then someone noticed that the campaign had, in fact, been entered into last year's awards. You'd think someone, somewhere, would have spotted that one.
Almap BBDO, Sao Paulo, benefitted from the administrative oversight/stupidity, with its campaign for Billboard magazine
being elevated from a Gold Lion to the Grand Prix.
In Cyber, there were two Grands Prix awarded: "The Fun Theory" for Volkswagen, by DDB Stockholm, and "Chalkbot" for Nike's Livestrong Foundation by Wieden+Kennedy Portland.
And in Design, the Grand Prix went to Brussels-based agency Happiness for "IQ Font" for Toyota.
Well done to everyone involved - except for the dozens of people who should have spotted the old Scrabble campaign.
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