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Home  News PR News Down with the kids
Written by AdNation Editor, Tuesday, 02 March 2010
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 Has it really been a year since ASDA’A and Burson-Marsteller stepped out together into the public eye? Apparently so, because this morning we received a press release about the agency’s second annual Arab Youth Survey, based on the study of 2,000 Arabs aged 18-24 from nine countries in the Middle East, including Saudi Arabia, Egypt, Lebanon and the UAE.
Unlike last year’s effort, which relied on online ‘interviews’, this time, the agency actually got out and talked to the kids face-to-face. The key finding, according to the press release, is that “Arab youth prioritise harmonious relations with the international community and wholeheartedly regard themselves as global citizens.”
Sunil John, Chief Executive Officer of ASDA’A Burson-Marsteller, says in the release: “As with the 2008 survey, our second in-depth attitudinal study of Arab youth challenges a number of inaccurate assumptions about the beliefs and behaviour of the Middle East’s largest and most important demographic. Far from rejecting globalisation, Arab youth appear to be actively seeking to participate in the trends shaping the international community. Politicians, business leaders, educators, marketers and the media would do well to take note.”
An in-depth presentation of the report will be given by Karen Hughes, Global Vice Chair of Burson-Marsteller, on Sunday. Topics covered will include attitudes to the financial crisis, attitudes to travel and foreign relations, media consumption, and perceptions of leading brands.
All will be revealed at a VIP reception. We assume our invitation has been lost in the mail.
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