|
 Merged pay-TV player Orbit-Showtime has finally unveiled its shiny new identity: yes, from 1 February, it will be known as... OSN, the Orbit-Showtime Network!
Clearly, the company likes its current brands quite a lot.
In fact, it looks like the OSN rebrand manages to keep both Showtime and Orbit in there, while also giving a relatively snappy acronym, and a slick new logo, meaning everyone’s a winner.
See the logo? Isn’t it slick? Excellent.
“When Orbit and Showtime merged in 2009 we promised to deliver the best pay-TV platform in the Middle East and North Africa. Now, in less than six months we are thrilled to unveil OSN, a single platform that offers even more Western and Arabic premium content than ever before on its exclusive 75 channel platform,” said Marc-Antoine d’Halluin, chief exec of OSN, in a press release.
“We continue to push boundaries and lead the industry by launching the regions first high definition bouquet and the region's first Western channel fully dubbed into Arabic,” he added.
The new launches d’Halluin refers to include eight new channels to debut alongside the new branding at the start of next month. They include OSN Arabia, OSN Variety, an HD movies channel, Discovery and National Geographic in HD, and a few others.
OSN Arabia will feature Arabic-dubbed versions of big-ticket US series and films, such as House MD and Narnia. OSN Variety is set to inflict all sorts of talkshow-style atrocities on the Middle East, including Jay Leno, Jimmy Kimmel and The View.
|
