OMD Morocco wins McDonald's

Omnicom’s OMD Morocco has picked up media buying duties for fast-food world-trampler McDonald’s for the next three years after a two-way pitch, the agency has announced.

The move sees OMD represent the otherwise global account in the Middle East and North Africa for the first time.

“We’ve certainly been impressed by OMD’s grasp of our brand and its goals,” said Abdellah Bniaiche, marketing and communications director at McDonald’s Morocco, in a press release.

“Not only did they score highest with the McDonald’s evaluation committee, which comprised local and regional team members, they also drafted a very clear and compelling path for us to go forward. I have no doubt that OMD will turn our challenges into effective and creative media strategies,” he added.

OMG MENA head honcho Elie Khouri added in the release: “OMD has quickly made its mark in Morocco and this result is another landmark achievement for the team. McDonald’s is a strategic account for our global network so we’re naturally delighted to have extended this strong relationship to Morocco. It’s now time to challenge the status quo and help them realise their ambition.”

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