Enoc fails Sensodyne car wash ad

Creatives, you know how it is. Having got over your bitter and twisted awards-related emotions, you settle down and come up with something clever for the out-of-home market – and then some other twonk goes and ruins it for you.

A certain Mr Yousef Tuqan spotted the scene in the picture to the left at an Enoc petrol station last night. He writes: “The clever Sensodyne ad (which was meant to go over the entrance to the car wash) has now been moved to a far less auspicious location.

Probably not what the marketing manager had in mind, though I guess it could work on some bizarre ironic level.”

Bags of minty-freshness. Or something.