Cannes Gold winner nails banner ads

Here at AdNation we made a little vow to ourselves that we were going to confine our Cannes discussions to the regional comings and goings (and any salacious Middle East-related gossip – feel free to pass this on...).

We’re going to break our own vow to bring you this ad from P&G brand Pringles (lately famous for managing to make a whole bunch of consumers go “ew” by trying to persuade a court that Pringles are not potato products, as they don’t have much potato in them. Ew).

That aside, this ad is good. We went all the way to the end – purely in the name of research, of course.

Wasn’t that fun?

The agency, incidentally, was Bridge Worldwide, from Cincinnati, Ohio. Kudos.