Bonhams bangs on Momentum’s door for PR

Auction house Bonhams has signed up Momentum to do its regional PR, and hoping to drum up a bit more attention for itself.

A press release announcing the appointment stated: “The objective is to demonstrate Bonhams' commitment to building platforms to facilitate cultural exchange of works of art between the Middle East and the rest of the world.”

The auction house has been holding sales in the Middle East since 2008, with the next one scheduled for October in Dubai.

With the new appointment, we’ll expect Bonhams to be banging on about all this arty stuff, and things of a similar beat.

Ok, fine. Enough of the drummer jokes now.

But as there doesn’t seem to be much more to the Bonhams announcement, here’s a video of Led Zeppelin drummer John Bohnam, which is frankly much more interesting:

(Although if you’re in to drum solos, this one from Santana’s performance at Woodstock is far superior, in our opinion.)

Carry on.