Any colour you like, as long as it’s sky

This billboard ad for Berger Paints has the illusion of a live painter appearing to be painting the exact blue colour of the sky onto the billboard itself.

To achieve the illusion, the billboard was cut out into the actual shape and size of the roller strokes making it seem that the actual real sky is the paint colour being painted on by the painter himself. Nicely done, and actually a pretty simple but effective concept, we think.

The billboard ad was created by ad agency JWT Mumbai with creative direction by Tista Sen and Nandita Chalam. The copy was written by Minal Phatak.

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