Sickening searches - telco compares competitors to cow's arse

In stark contrast to the rather insipid mobile telecoms work in the region, UK carrier T-Mobile wants you to know “You won’t find more minutes for £30. Guaranteed.” Even if you look up a cow’s bum.

Saatchi & Saatchi London came up with four print ads that show people looking in dangerous and disgusting places, to illustrate that the telco has “already searched the other four networks” for a better deal than this.

In addition to the aforementioned cow’s behind, the ads search inside the mouth of a lion, in a dangerously moving crane, and inside a bee hive.

Speculation mounts as to which network is represented by a cow’s arse. If you’d like to play at home, try imagining which Middle East network would be best illustrated with an arm up a cow’s rectum.

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