Shoe maker goes uber-celeb with A-list party ad

How does a house party with guests like David Beckham, Katy Perry, Kevin Garnett, Missy Elliott and Mark Gonzale sound? Pretty dope, huh?

That is what you get with the latest Adidas originals ad, celebrating 60 years of soles and stripes with some of the celebrities, athletes and artists that made Adidas the brand it is today.

Set to the ‘Pilooski Re-edit’ of the song “Beggin’” by Frankie Valli & The Four Seasons, the spot was created by Montreal ad agency Sid Lee with creative director Kristian Manchester, art director Laura Kim, and copywriter Ron Wilfred Macdonald.

This does feel a bit like “hey, check out all these celebs! This means we must be cool..!” though – while it’s a slickly produced advert, there’s nothing particularly amazing about it. $0.02.

Brought to you exclusively for AdNation Middle East via TrendHunter.com.