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Last week was a bit of an epic one for beer ads, with at least one epoch-breaking commercial released into the wild, ready to change the face of beervertising forever.
Here’s a hint: it wasn’t the Budweiser ad.
Although the Budweiser TV spot, by DDB London, and featuring an imaginative rendition of Beatles classic All Together Now, is in our view, rather fine. (There’s lots more on how it was shot, on location in Chicago, on the All Together Now website.)
Let’s watch it:
Wasn’t that lovely, boys and girls?
Yes – but not as lovely as North Korea’s very first beer advert – two minutes and 25 seconds of gloriousness.
Wow, that just keeps on going, doesn’t it?
Apparently the caption over the beer reads: “Taedong River Beer is the pride of Pyongyang.” And reports suggest it’s actually a rather fine brew, at least once the German engineers have come to clean out the pipes.
As for the ad, we just think it’s a shame it was released too late for Cannes.
Sod the fact that its ruler is on the verge of blowing up Hawaii – let’s have a beer, insane dictator style.
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