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Home  News Global Trends Global Trends
Written by Admin, Tuesday, 22 July 2008
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 On the heels of the new footwear line Ipanema from supermodel Gisele Bundchen, here’s Gisele’s first commercial for her own line of sandals.
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Written by Admin, Tuesday, 22 July 2008
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 Done by a German ad agency, the print ads successfully re-create a Brazilian carnaval atmosphere with various Brazilian cultural icons and scenes painted onto model’s bodies using colorful body paint.
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Written by Admin, Tuesday, 22 July 2008
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 Supermodel Heidi Klum had a humorous series of shots with comedian Will Ferrell featured in the latest Sports Illustrated swimsuit issue.
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Written by Admin, Tuesday, 22 July 2008
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 Just what creatives need: An excuse to look at naked women at work. “I’m doing research, boss!” Of course, this nothing-but-the-paint business would never fly in Middle East advertising. Still, one needs inspiration.
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Written by Admin, Monday, 21 July 2008
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 Sports-related marketing is becoming big business in the Middle East, with Etihad, for instance, singing a three-year sponsorship deal with the Formula 1 world champion Ferrari 1 team in March.
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Written by Eliot Beer, Tuesday, 17 June 2008
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More than 80% of gamers think games with advertising in are
as enjoyable as games without, according to a survey commissioned by – wait for
it – IGA Worldwide, a major in-game advertising player. Whoever would have
thought?
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Body paint art has become a popular motif in magazine photo shoots, advertising, and even as a medium to raise social awareness about rainforests. 
