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 15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl.
“The Ogilvy agency did an amazing job fulfilling the request made by the Peruvian League of the Fight Against Cancer to come up with an ad for No-Smoker Day. Although there are no dates listed, I am almost positive this is referring to the annual worldwide No-Smoking Day held in March,” said Trendhunter Sandra Winn.
The message – cigarettes are a danger to non-smokers – comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing.
The directdaily blog seems to quote one of the Ogilvy creatives: “The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which they had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him.”
The girl in the pic is actually a painting – but the butts are very real. Presumably the smell alone must be deeply offputting – 15,000 whiffy fag ends would put even the most committed smoker off their breakfast.
Bigger image, with some additional shots and more background, from directdaily here.
Brought to you exclusively for AdNation Middle East via TrendHunter.com.
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