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Polls

Will regional PR be rid of Ad Value Equivalence measures any time soon?

	Yes, they're on the way out already.
	No, clients still demand them.
	No, and why would we want to, they're great!

Global Trends

Global Trends

Online bank statements: Advertising's next big thing?

Written by AdNation Editor, Wednesday, 21 April 2010
McDonald's and Staples lead the charge in the US as advertisers target new medium.

Zenith predicts increase in global ad spend

Written by AdNation Editor, Sunday, 11 April 2010
Regional outlook also optimistic, for the most part.

Eyes On America for outdoor measurement

Written by AdNation Editor, Wednesday, 31 March 2010
New audience measurement currency hits the OOH market in the US.

Word up

Written by AdNation Editor, Sunday, 14 March 2010
News of Tribune’s ‘newsspeak’ ban got us thinking: What words should be banned from marketing seminars?

Abu Dhabi Media Summit: “The Marketers’ Dilemma”

Written by AdNation Editor, Thursday, 11 March 2010
Apparently not “How do I sleep at nights?” but “Building global brands in a fragmenting media world.”

Clambering over the barriers to purchase

Written by Richard Nicoll, Thursday, 25 February 2010
COMMENT: Marketers need to change how they get to consumers, says Saatchi X boss Richard Nicoll.

Kraft goes for fastest u-turn ever with iSnack 2.0

Written by Eliot Beer, Wednesday, 30 September 2009
Four days to disaster for Vegemite’s new ~~iSnack~~ iCrap 2.0.

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