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Clambering over the barriers to purchase

Written by Richard Nicoll, Thursday, 25 February 2010

So much choice... but how to make them pick your product?COMMENT: Marketers need to change how they get to consumers, says Saatchi X boss Richard Nicoll.  Read more...
 

Kraft goes for fastest u-turn ever with iSnack 2.0

Written by Eliot Beer, Wednesday, 30 September 2009

iSnack 2.0. So, so wrong.Four days to disaster for Vegemite’s new iSnack iCrap 2.0.  Read more...
 

How to make a viral winner: Nekkid girlies

Written by Eliot Beer, Thursday, 13 August 2009

Whatever is she doing...?GLOBAL: Viral video exploits male weaknesses for success to promote... Guitar Hero? Who cares?  Read more...
 

Anubis gets foul-mouthed competition

Written by Eliot Beer, Monday, 10 August 2009

Someone at Copyc**ts is clearly very angry.GLOBAL: New ad plagiarism blog Copyc**ts ups the swearie quotient, outs bad creatives. Read more...
 

Why lawyers shouldn’t make marketing decisions

Written by Eliot Beer, Sunday, 09 August 2009

An unrelated image of revolting-looking KFC chicken, from the Flickr stream of jtolber. GLOBAL: KFC Australia in hot water over food poisoning, but why didn’t it just settle?  Read more...
 

Budweiser vs Pyongyang: battle of the beer ads

Written by Eliot Beer, Monday, 06 July 2009

Ah, the refreshing taste of nuclear brinkmanship (copyright someone else)North Korea’s first beer advert goes head to head with DDB London’s Budweiser/Beatles extravaganza.  Read more...
 

Is this the worst press release of all time?

Written by Eliot Beer, Wednesday, 01 July 2009

John Ratzenberger on CheersMan from AdNation, he say yes: LA publicist promotes her celebrity date from the restaurant.  Read more...
 
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