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Online bank statements: Advertising's next big thing?

Written by AdNation Editor, Wednesday, 21 April 2010

McDonald's has already successfully used Cardlytics' program.McDonald's and Staples lead the charge in the US as advertisers target new medium.  Read more...
 

Zenith predicts increase in global ad spend

Written by AdNation Editor, Sunday, 11 April 2010

Ad spend is set to increase in 2010.Regional outlook also optimistic, for the most part.  Read more...
 

Eyes On America for outdoor measurement

Written by AdNation Editor, Wednesday, 31 March 2010

Eyes On hopes to take the guesswork out of OOH measurement.New audience measurement currency hits the OOH market in the US.  Read more...
 

Word up

Written by AdNation Editor, Sunday, 14 March 2010

Aww, crap. Did I say 'perfect storm'?News of Tribune’s ‘newsspeak’ ban got us thinking: What words should be banned from marketing seminars?  Read more...
 

Abu Dhabi Media Summit: “The Marketers’ Dilemma”

Written by AdNation Editor, Thursday, 11 March 2010

Maurice LevyApparently not “How do I sleep at nights?” but “Building global brands in a fragmenting media world.”  Read more...
 

Clambering over the barriers to purchase

Written by Richard Nicoll, Thursday, 25 February 2010

So much choice... but how to make them pick your product?COMMENT: Marketers need to change how they get to consumers, says Saatchi X boss Richard Nicoll.  Read more...
 

Kraft goes for fastest u-turn ever with iSnack 2.0

Written by Eliot Beer, Wednesday, 30 September 2009

iSnack 2.0. So, so wrong.Four days to disaster for Vegemite’s new iSnack iCrap 2.0.  Read more...
 
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