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Polls

Will regional PR be rid of Ad Value Equivalence measures any time soon?

	Yes, they're on the way out already.
	No, clients still demand them.
	No, and why would we want to, they're great!

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Global Trends

Global Trends

Clambering over the barriers to purchase

Written by Richard Nicoll, Thursday, 25 February 2010
COMMENT: Marketers need to change how they get to consumers, says Saatchi X boss Richard Nicoll.

Kraft goes for fastest u-turn ever with iSnack 2.0

Written by Eliot Beer, Wednesday, 30 September 2009
Four days to disaster for Vegemite’s new ~~iSnack~~ iCrap 2.0.

How to make a viral winner: Nekkid girlies

Written by Eliot Beer, Thursday, 13 August 2009
GLOBAL: Viral video exploits male weaknesses for success to promote... Guitar Hero? Who cares?

Anubis gets foul-mouthed competition

Written by Eliot Beer, Monday, 10 August 2009
GLOBAL: New ad plagiarism blog Copyc**ts ups the swearie quotient, outs bad creatives.

Why lawyers shouldn’t make marketing decisions

Written by Eliot Beer, Sunday, 09 August 2009
GLOBAL: KFC Australia in hot water over food poisoning, but why didn’t it just settle?

Budweiser vs Pyongyang: battle of the beer ads

Written by Eliot Beer, Monday, 06 July 2009
North Korea’s first beer advert goes head to head with DDB London’s Budweiser/Beatles extravaganza.

Is this the worst press release of all time?

Written by Eliot Beer, Wednesday, 01 July 2009
Man from AdNation, he say yes: LA publicist promotes her celebrity date from the restaurant.

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