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Y&R grabs region's first Lion

Written by AdNation Editor, Wednesday, 23 June 2010

Y&R's 'Splitting Steven' won Outdoor Bronze.

Y&R Dubai has picked up the Middle East's first Lion of Cannes 2010 with a Bronze Outdoor Lion for its "Splitting Steven" ad for Paras Pharma's Stopache.

The ambient execution used headshots on posters which were then posted up with the top half split (as in 'splitting' headache, see!) and the copy "Migraine? Stopache"

And on the Cyber shortlist Memac Ogilvy & Mather, Dubai, received two nominations for its work for IKEA - "Resize-A-Room" and "Musical Shelves".

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