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 It’s been an interesting year.
Actually, let’s rephrase – it’s been a bloody horrible year, with some interesting (if horrible) things happening in it.
We’ll be bunging up our take on what we thought the most interesting (or horrible) things to happen were, but in the meantime, here’s an insight into what you, the good readers of AdNation, paid the most attention to in 2009.
We’ve put together a list of the 15 most-read articles, by page impressions, which has the virtue of being completely democratic, if not necessarily representative of the most important stories – these are just the most popular.
In fact, though, one story – Dubai Lynx and its aftermath – clearly dominates, taking up almost half the list, in one form or another (note that the lowest-ranked Lynx story in this list is our blow-by-blow coverage from the awards ceremony itself).
And, as ever, there are a few oddities in the mix – for example, we have no idea what that Muscat paper story is doing so high up. Maybe it made it into Google News or something.
Without further ado, and in case anyone actually cares, we present: AdNation’s Top 15 of 2009. Take it away, Bob...
1 – Samsung slams FP7 Doha ads (29 March)
By far the most-read story of the year, this is the moment a “client” first spoke out in public about the increasingy shaky-looking Fortune Promoseven Doha work. Building to the climax of the Lynx debacle.
2 – Rock Me Leonardo! (5 February)
Not strictly a news story, but our quite-popular-actually Guitar Hero creative competition, which resulted in some rather fine entries.
3 – Lynx strips FP7 Doha of 7 awards and Agency of the Year (1 April)
Self-explanatory – and a humiliating beginning-of-the-end for FP7 Doha’s highly-flawed awards run.
4 – A systemic failure (21 April)
AdNation’s comprehensive look at what went wrong with FP7 and its Lynx entries, from the agency to Lynx itself. Capsule summary: everyone got it wrong.
5 – FP7 Doha work vanishes from Lynx website (27 March)
Could this be a hint that FP7 Doha’s awards weren’t long for this world? You bet it could.
6 – Anger mounts over FP7 Doha’s Samsung work (26 March)
FP7’s innocent award-focused ads – including one featuring Jesus and some nuns – inadvertently spark a minor political row in Lebanon. Whoopsie.
7 – The region’s next marketing revolution: Twitter? (27 July)
AdNation finally caves and looks at Twitter, from the point of view of it being any good for marketers. Answer: potentially, but be very careful.
8 – Muscat Daily preps for launch (1 October)
Yeah... not sure how this piece – referenced from The National, with some sarky comments – ended up so high in our most-read list. Maybe it was the picture of the fish?
9 – TEDx Dubai: it rocked (11 October)
AdNation’s review of TEDx Dubai. We liked it, as you may gather from the headline.
10 – Aramex complains about FP7 Doha work (4 April)
Another client gets hot under the collar about work they never asked for from FP7 Doha. There’s a theme, here.
11 – Dubai Lynx as it happened (17 March)
Our live coverage from the Lynx awards ceremony – the dint of much effort by AdNation Editor Eliot Beer and freelance assitant Kareem Shaheen (who’s now doing great stuff at The National, incidentally).
12 - 9714 shuts up shop (7 July)
Well-regarded events/retail player 9714 calls it a day, amid much sadness from the world at large.
13 - An event called TED (16 August)
A preview of TEDx Dubai, and a brief explanation of why you should care.
14 – Mocking the competition (18 August)
A look at GM/Chevy’s cheeky Hiroshi and Osamu campaign, by Leo Burnett Dubai, which saw a couple of Japanese guys send up a company that definitely isn’t supposed to be Toyota. No, siree.
15 – Tarek Nour nabbed on Facebook for copycats
(20 August)
Egyptian copycat allegations this time, which ended (just recently in fact) with said Tarek Nour getting rather pissed off. Best left alone...
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