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 Oman Air is splurging $10 million on a major new ad campaign to promote its new fleet and product, and incidentally proving in the process there are other regional airlines than Emirates, when it comes to flinging round the marketing cash.
Spanish production firm La Cosa de las Películas came up with the broadcast elements, while the rest of the campaign was created by Wunderman Muscat, and developed by Shanghai DGM (confusingly based in Germany), according to a press release.
The ads will run in the UK, France and Germany, on the back of Oman Air’s new routes to Paris, Munich and Frankfurt in Europe, along with Colombo and Maldives hotspot Male.
The campaign follows the tried-and-tested [verb] [destination name] format (cf “Meet Dubai”), and will exhort potential tourists to Find, Bike, Dive, Climb, Taste, Smell and Walk Oman.
“Oman is a stunning destination: a taste of the ‘real Arabia’ that will thrill, delight and surprise visitors. However, in many ways, Oman is Arabia’s best kept secret and, as Oman’s national airline, we want more people to have the opportunity to visit the country and to experience its hospitality, its culture and its natural wonders,” said Barry Brown, chief commercial officer at Oman Air, in the release.
Along with the new routes, the airline is also crowing about its new acquisitions to its fleet, namely Airbus A330 and Boeing 737 planes, full of shiny new seats and things (although this does leave the problem of disgruntled customers who, having seen said shiny new planes in ads, then end up in the slightly older product when they actually come to fly).
In the press release Brown made much of Oman Air’s new cabins. Paraphrasing slightly, he said they were really, really good.
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