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 TBWA\Raad will be partying hard – and soberly – after winning Holsten’s ad account for Saudi Arabia.
(This is of course for Carlsberg-owned Holsten’s alcohol-free products, which are widely enjoyed throughout Saudi Arabia and the Muslim world. So no jokes.)
Peter Schønheyder-Vitek, marketing manager at Holsten, said TBWA rocked the party when it came to various assessment criteria, including the MillwardBrown creative pre-test and the ever-important “personal chemistry” – aka whether someone can stand the sight of you.
“TBWA\Raad\Saudi Arabia scored the best across all these dimensions and accordingly was awarded the account,” said Schønheyder-Vitek in a press release. Excellent – nice straight-forward thinking there from Holsten.
The non-beer beer-maker will join TBWA\Raad’s all-star lineup of brands in Saudi Arabia, including Michelin, Mars, Almarai and Axiom Telecom.
“Given that the Saudi market is the largest non-alcoholic beer market in the region, Holsten was keen to appoint a Saudi-based agency. We are very proud to have won the pitch and are very excited to work on multinational brands such as Holsten,” said Ghassan Kassabji, managing director of TBWA\Raad\Saudi Arabia, in the release.
We’ll drink to that.
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