Etihad has unveiled its latest TVC, which will eventually be rolled out around the world as part of the Abu Dhabi airline’s new campaign.
The ad, in English and Arabic flavours, shows off the shiny, shiny insides of Etihad’s newly-revamped planes, including such features as the new first-class suites – an innovation already featured by airlines including Emirates and Singapore Air.
Ad agency E/Group (why the random punctuation within the name, people? Why?) wrote the ad, while Bare Films’ James Weedon directed.
“We believe there is no other airline flying today that can provide the same high levels of service. We recognise our different passengers have different needs and we are committed to meeting and exceeding these, in the air and on the ground,” said Peter Baumgartner, chief commercial officer at Etihad, in a press release.
“The objective of this campaign is to inspire audiences in our key markets to travel with the best,” he added.
Other airlines – not least the one up the road – might forcibly contest Etihad’s claim to be “the best”, or as the ad has it, “the world’s leading airline”, but the carrier is certainly making a go of it. Of course, it does help that all its planes are pretty much brand new, and it has the backing of the oil-rich Abu Dhabi government. Which is nice.
In an aviation sector that mostly seems to be spiralling down into its death-throes, the Middle East is a notable bright spot, mostly thanks to airlines such as Etihad, Emirates and Qatar Airways, which have invested considerable time, money and marketing effort into luring customers away from older, more established airlines, and using their Middle East hubs instead.
Etihad has unveiled its latest TVC, which will eventually be rolled out around the world as part of the Abu Dhabi airline’s new campaign.
