In the not-too-distant future... the world’s creatives... driven by desire... by ambition... by inspired genius... will come together... yet again... in a fight for... the Lions...

Some are honoured: “I am delighted and extremely flattered to be asked to preside over the world's biggest celebration of creativity in communications,” said Leo Burnett world-wide creative director Tutssel in a press release, on his appointment as president of the Film and TV juries.

Some are gracious: “Mark’s profound industry knowledge, leadership expertise and extraordinary ability to nurture creative talent, are skills that combined with his passion for creative excellence make him an obvious choice for the demanding role of leading two Cannes juries,” said Cannes Lions CEO Phil Thomas.

And some... will stop at nothing... to get the result they want... [cut to shot of Fadi Yaish]

June 2010. Get creative. Or die trying.