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Regional economic fears are exaggerated, says Nassib Boueri

Written by Eliot Beer, Tuesday, 11 November 2008

Wunderman MD Nassib BoueriThe outlook for 2009 may not be as bleak as many are predicting, argues Wunderman MD Boueri.  Read more...
 

Ad spend accelerates and defies slowdown – for now

Written by Eliot Beer, Monday, 10 November 2008

Ad spend is still increasing rapidly in the Middle EastAd spend across the Arab world hit $2.8 billion in Q3, up 33% year-on-year, 13% from Q2.  Read more...
 

MBC shuns tobacco millions

Written by Eliot Beer, Sunday, 09 November 2008

MBC is stubbing out tobacco advertisingMBC has declined SR500 million ($133 million) in advertising from tobacco companies, Saudi Arabia’s health minister revealed.  Read more...
 

Regional online ad spend growing 40%, says Ayna

Written by Eliot Beer, Thursday, 06 November 2008

AynaRegional advertisers are increasing their online ad spend to improve ROI, claims Arabic search engine Ayna.  Read more...
 

Leo Burnett opens Jordan office

Written by Eliot Beer, Wednesday, 05 November 2008

Leo Burnett AmmanLeo Burnett has opened an office in Amman, to capture a slice of the growing Jordanian market.  Read more...
 

Top names to descend on Lynx

Written by Eliot Beer, Wednesday, 05 November 2008

Dubai LynxNext year’s Dubai Lynx to feature Saatchi’s Bob Isherwood, Scott Goodson of Strawberry Frog, PJ Pereira.  Read more...
 

Got Milco? Initiative wins NFPC media buying

Written by Eliot Beer, Tuesday, 04 November 2008

Milky...Initiative picks up media buying for NFPC, owner of Lacnor, Oasis, Arla and Milco, from 2009.  Read more...
 
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