Weekly Newsletter

Will regional PR be rid of Ad Value Equivalence measures any time soon?

	Yes, they're on the way out already.
	No, clients still demand them.
	No, and why would we want to, they're great!

News

Abu Dhabi Media Summit: “The Marketers’ Dilemma”

Apparently not “How do I sleep at nights?” but “Building global brands in a fragmenting media world.”

STC awarded Lynx Advertiser of the Year gong

Mega-advertiser Saudi Telecom follows last year’s Melody win ahead of next month’s Lynx.

UK indy agency steps into the regional spotlight (hah) focusing on B2B comms.

Deal finally completed after months of talks, but far lower than original $350 million estimates.

Coke’s energy drink relaunches with bigger cans and underwhelming world record.

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