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Will regional PR be rid of Ad Value Equivalence measures any time soon?
 
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Abu Dhabi Media Summit: “The Marketers’ Dilemma”

Maurice LevyApparently not “How do I sleep at nights?” but “Building global brands in a fragmenting media world.”  Read more...
 

STC awarded Lynx Advertiser of the Year gong

STC's attractive but amorphous new(ish) logo.Mega-advertiser Saudi Telecom follows last year’s Melody win ahead of next month’s Lynx.  Read more...
 

Limelight PR launches Dubai office

Susanna Simpson and James HolmesUK indy agency steps into the regional spotlight (hah) focusing on B2B comms.  Read more...
 

News Corp shells out $70m for 9% of Rotana

Rupert Murdoch, looking cheerful.Deal finally completed after months of talks, but far lower than original $350 million estimates.  Read more...
 

BURN gets bigger. Not necessarily better

BURN relaunches.Coke’s energy drink relaunches with bigger cans and underwhelming world record.  Read more...
 
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