Weekly Newsletter

Will regional PR be rid of Ad Value Equivalence measures any time soon?

	Yes, they're on the way out already.
	No, clients still demand them.
	No, and why would we want to, they're great!

News

Leo Burnett picks up DIFF

Impact Plus loses Dubai International Film Festival account.

Eyes On America for outdoor measurement

New audience measurement currency hits the OOH market in the US.

UK indy agency steps into the regional spotlight (hah) focusing on B2B comms.

Web giant inaugurates Amman and Dubai offices.

Justin Peters named branding agency's new global ECD after arriving in Dubai last year.

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